Design, Branding, Illustration, Food
Design, Branding, Illustration, Food
Role: Concept, Strategy, design, stop motion animation, editorial, eating.
Edward Pond, a fantastic Toronto-based food photographer, was looking for a promo piece to get more clients in the advertising world: Something that wouldn’t just get thrown into the bin. Thus, Edward Pond’s Creative Chef was born. A competition which pitted top Creatives in the industry against each other in a cook-off. The second element of the promo was a feature mini-annual awards book that was part of the Art Directors Club of Canada annual.