Design, Branding, Illustration, Food
Design, Branding, Illustration, Food
Role: Strategy, branding, design, illustration, murals, packaging, naming
In developing a cafe concept in Toronto is a difficult proposition, but Plentea redefined what tea can be to a city full of coffee drinkers. The owner/operators have big plans for expansion, so the brand focused on two main themes: physical location throughout the city, and modularity.